Why do you need a copywriter?

Let's talk about why you need a copywriter and how getting one can help your overall business (especially your marketing campaigns).

Copywriting looks easy! After all, most people can “write”, but there's a difference between stringing together words on a page vs persuading an audience and keeping their attention.

Copy is the best way to drive your message across as precisely (and concisely) as possible. 

Most people tend to write their own copy, especially when starting their own small business, and that's fair during the start-up phase!

But once your business starts to scale, hiring an in-house copywriter, a freelance copywriter, or copywriting agency makes perfect business sense. I will explain the reasons and benefits below.

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Don’t waste your own time

Writing content can be tedious, especially if you don’t like to do it or it's not your zone of genius.

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Writing good content means spending a lot of time learning how to do it effectively. This can be an issue when there are other areas of your business that need your attention. You can't afford to focus on something that might not even be effective since you don't specialize in it! Focus on aspects closer to your zone of genius to be as efficient as possible.

The average amount of time a person spends trying to write a blog is 3+ hours according to Ragan. There are more people writing blogs and other content, therefore creating quality, unique, useful content becomes harder and harder every year.  

Convey your tone

A professional copywriter will know that in order to write effective copy, they have to get to know your brand and your audience. We take the time to understand how to express the mission of your business and how to communicate directly with your target audience that engages and resonates. 

Can get technical

Copywriters are trained in diverse skills to make sure your content works for you. Not all copy is good copy, depending on your needs there are going to be different criteria you need to use or evade. You might need SEO knowledge to write your website content, you might need a compelling argument in your press releases or an efficient way to get people to listen to your podcast.

Understanding these different channels will be the key to improving your efforts. You are an expert in your field, a copywriting is an expert writer.

Grammatically expedient

Copywriters spend their time crafting this skill. Everything will be written correctly. We make sure you don’t fall into common typos that can ruin a whole set of printed media and can make you be perceived as unprofessional. 

The average typing accuracy of most people is 92%, a copywriter will cover that last margin.

Improve your content marketing

A good copywriter will improve the chances of you getting your investment back. Depending on what content strategy you are doing, a copywriter can improve the overall result you ever could if you were to try to do it on your own.

You understand your business, we understand marketing. Conveying what you say in a way that sells is our main intent. 

Here's an example. Let's say you already have excellent web design. A good copywriter will write the web copy you need in order to increase your sales or conversions. It doesn’t matter if you have eye catching web design or landing pages, there are technical aspects when it comes to writing your product or service description. You want to make sure your web content captures the attention of your audience and makes them follow through with a call to action. We tend to work in tandem with designers for the best results.

How about social media content?

Each platform has its own way of operating, whether it functions through the way of using hashtags, URLs, emojis, or none of these. We will know what to do and how to do it in those cases. 

Conclusion:

A copywriter is a great asset for your business’s success. We can take over and help in many aspects that will allow you as a business owner to focus on your day-to-day operations. We spend the time to get to know your business, your industry, and you to be able to do our job.